It’s very common for a pharma professional having neighbors, friends and relatives to engage in conversation over medicines. One such conversation – a pleasant surprise – which intrigued me to dig deep into internet dynamics was one with the local roadside Sabziwali.

An interview with Salil Kallianpur - Executive VP at GSK Primary Care on the state of digital in pharma marketing and pointers for digital marketing success.

The pharmaceutical industry stands at a critical juncture in...

The last issue of 2016, with articles from K. Hariram and Vivek Hattangadi and new authors, Dr. Ashwin Bonde and Diksha Fouzdar. Diksha's article is the highlight of this issue - an in-depth look at how to embed compliance in the very DNA of a pharma company.

Patient Centricity, the most talked, least understood and poorly implemented strategy in our domain, if holistically approached and sincerely implemented, can truly transform and lead us towards a culture of ‘Healthcare is a Responsibility’. If every person in the life sciences organization at every level, is motivated, trained and equipped to understand, what is of value to the Patient and then strive towards co-creating, creating or contributing, we can travel a huge distance. Is this ‘Value’ paradigm implementable? Well, some are already doing it...

Something remarkable has happened in the Indian pharmaceutical market....

C-Suite Executive Summary India stands at a pivotal juncture in...

With over 25 years of leadership experience across commercial...

Executive Summary The geopolitical landscape of pharmaceutical manufacturing is shifting...

The July Brand Monitor by Pharmarack shows a healthy...

Something remarkable has happened in the Indian pharmaceutical market....

C-Suite Executive Summary India stands at a pivotal juncture in...

With over 25 years of leadership experience across commercial...

Executive Summary The geopolitical landscape of pharmaceutical manufacturing is shifting...

The July Brand Monitor by Pharmarack shows a healthy...

Something remarkable has happened in the Indian pharmaceutical market....

C-Suite Executive Summary India stands at a pivotal juncture in...

With over 25 years of leadership experience across commercial...

Executive Summary The geopolitical landscape of pharmaceutical manufacturing is shifting...

The July Brand Monitor by Pharmarack shows a healthy...

Something remarkable has happened in the Indian pharmaceutical market....

C-Suite Executive Summary India stands at a pivotal juncture in...

With over 25 years of leadership experience across commercial...

Executive Summary The geopolitical landscape of pharmaceutical manufacturing is shifting...

The July Brand Monitor by Pharmarack shows a healthy...