Analysis of Indian Pharmaceutical Market (IPM) – 2024 This data...

Catalyzed by the pandemic, the pharma industry quickly progressed from being digitally agnostic to a state of preparedness. The shift required the industry to experiment with technology in its customer-facing plans, which resulted in many cases the creation of random acts of digital, often without a cohesive overarching strategy. Can pharma do better? The answer lies in understanding the utility of their digital assets while building a mindset to transform, and ensuring that teams within the organization do not work at cross-purposes.

Engaging Doctors – Physical, Digital & Hybrid: Translating Strategy...

Pharmaceutical companies must contend with challenges from supply chain lapses (theft, diversion, S.O.P. deviations, product recalls, reverse logistics etc.) counterfeiting and stringent regulations. These challenges get compounded when dealing across the states and country business operations, besides that not only impact tangible profits but also the intangible brand credibility. In this context, there is also a credible increase in public awareness about the genuineness of medicine (in particular medicine that require cold chain) and their predictability of clinical outcomes. Providing visibility and full traceability becomes a paramount importance to both the Industry and the Govt. – A fool proof solution not only brings transparency in the system, but can also be a key differentiator, and undoubtedly can create immense opportunities for a competitive advantage.

1. Overall Market Growth & Trends (IPM Key Highlights): Robust...

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The Anomaly Unless you learn to accept that chaos is...

Every day, doctors worldwide prescribe methotrexate, doxycycline, and folic...

The Two Headlines That Should Not Coexist Two recent news...

Gen Z is not waiting to get sick. But...

My friend Salil Kallianpur, in his Substack post "The...

The Anomaly Unless you learn to accept that chaos is...

Every day, doctors worldwide prescribe methotrexate, doxycycline, and folic...

The Two Headlines That Should Not Coexist Two recent news...

Gen Z is not waiting to get sick. But...

My friend Salil Kallianpur, in his Substack post "The...

The Anomaly Unless you learn to accept that chaos is...

Every day, doctors worldwide prescribe methotrexate, doxycycline, and folic...

The Two Headlines That Should Not Coexist Two recent news...

Gen Z is not waiting to get sick. But...

My friend Salil Kallianpur, in his Substack post "The...