Editor’s Note – This issue of MedicinMan is dedicated to the memory of Dr. Tarun Gupta, TG as he was fondly called. Executive Editor, Salil Kallianpur, dear friend Subrato Banerjee and long-time MedicinMan patron Vivek Hattangadi, pen their tributes to TG.
MedicinMan announces workshops on Digital Marketing in Pharma and Sales Force Excellence.
Get an in-depth view into the Draft Pharma Policy – MedicinMan does a deep dive with the President of Karnataka Drug and Pharmaceutical Manufacturers Association
Independence Day Special issue with Vivek Hattangadi tracing the India pharma brand story from before Independence till today.
GST Special Issue carrying an interview with Sunil Attavar – CMD, Group Pharma and President, Karnataka Drugs and Pharmaceuticals Manufacturers Association (KDPMA)
A diverse, summer issue with articles on topics ranging from content marketing to the role of experience in a VUCA world. Also, the latest book for Medical Reps reviewed by Prof. Vivek Hattangadi
Special issue, focusing on the generic versus branded debate that has opened up post the government mandate that Doctors should online prescribe generics.
Brand Building Special Issue with articles on personal branding, brand differentiation and avoiding brand arrogance
In this issue Deepak Sharma talks about his journey from Medical Rep to Country Manager. Deeksha Fouzdar presents a case study on implementation of a competency-based HR system in Pharma. Other articles by K. Hariram and Vivek Hattangadi
Guest Editorial by Sharadha Iyer on the urgent need to close the gender gap in the Indian Pharma Industry