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What Exactly Does Going Digital Mean?

Going digital is not about Social media or Omni channels. Is it about asking simple questions. Best Buy is one of the largest electronic good retailers in USA. Few years ago Best Buy was threatened by what is now known as Showrooming effect. Basically customers would walk into its showrooms get benefitted by the advice of the salesperson, decide on the model and then go online to buy the product on Amazon because of low prices. Despite having one the best footfalls in the decade Best Buy recorded reduced profits. Although it did try to Price match Amazon they knew it was not a long-term solution because of its cost structure (Physical showrooms, salespeople etc). They couldn’t block the customers from checking price of product on Amazon. Future looked uncertain, everyone thought game over for Best Buy which was the case with many other retailing giants. No amount of investing new technology would have helped Best Buy . Best Buy relearned how to make profits. Best Buy proposed to the manufacturers that they compensate Best Buy for exclusive showcasing of manufacturers new products. Manufacturers also could  launch specific brand kiosks within Best Buy showroom for a fee. This new model which had zero investment for Best Buy dramatically increased its profitability. Is this a ground breaking innovation? Of course NO. This has already been  practiced in other industries but for the first time tried in Electronic good Retail. Best Buy realized apart from consumers it created lot of value for manufacturers therefore it captured the value lost from consumers from manufacturers. What is my business? What is my business ecosystem? How do I currently make money? How changing one thing impacts my ecosystem? What are the options available?

Are Digital Pharmacies a Game Changer?

Lower prices, discounts, convenience of ordering and home delivery are some of the benefits for consumers with e-pharmacies. The anonymity of the internet encourages patients to seek information about medicines that they would otherwise avoid. Mental health is one area where the consumers wish to maintain confidentiality and opt for online consultation and medication.

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Saturday, April 5, 2025
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Bengaluru

Violence Against Medics – Lessons to Draw from Private Hospitals

What is the reality of risks in healthcare delivery for India? Victims or Villains is how crisis perspectives are shaped, crisis literature tells us. Vulnerability, Vendetta, and Legacy are other elements that we should add to understanding crisis from an emerging markets perspective.

Despite Rising Violence Against Healthcare Workers, Legislative Fixes Have Stalled https://www.medpagetoday.com/hospitalbasedmedicine/generalhospitalpractice/102449


After field visits to 20 public hospitals (linked with a medical college) in the capitals of four of the most populous states of India across regions – Kolkata (East), Mumbai (West), Chennai (South), Lucknow (North) – sharing some observations for the colleagues in the healthcare sector:

1)   Almost all the time, the doctors who face violence in public hospitals are the young resident doctors on duties in the wards (in their 20s)

2)   Perpetrators of violence don’t have a criminal history (most of the time). It is an emotional outburst in the spur of the moment. They come from lower socio-economic backgrounds  

3)   Violence doesn’t happen across departments in the hospital. There are four departments more prone to violence

https://www.cureus.com/articles/28089-workplace-violence-against-doctors-in-india-a-traditional-review

4)   For opposition political leaders, a public hospital is an opportune spot to raise a voice and increase visibility on a subject of public interest, and an emotionally charged patient family is a good launch pad

5)   You hardly read about violence in private medical college-attached hospitals (a key point to understand about violence in public hospitals)

6)   The phenomenon of violence in public hospitals is not universal – Chennai (Tamil Nadu) is an outlier and a case in point. With both the oldest and the newest public hospital (with a medical college), the infrastructure and visit experience are far ahead of the rest. A strong political will drives change

https://www.who.int/news-room/feature-stories/detail/taking-risks-to-provide-care-in-a-conflict-zone

7)   Uttar Pradesh (Lucknow) is a state to watch. Public hospitals here have dedicated Public Relations Officers, accessible to address patient grievances and act as a ‘stress absorber’ for the administrators. The newly built RML hospital infrastructure in Lucknow competes with the best of Chennai. A stated intention of opening more medical colleges in the state may change the healthcare delivery ecosystem in the coming years   

One interesting fact: most medical colleges and linked public hospitals in major cities were designed in the British era, with an open ward design. A medical administrator, tongue-in-cheek, put it succinctly: “When these hospitals were designed, nobody would have imagined that doctors will face violence”.

Time for design thinking in public healthcare delivery!        

Understanding violence affecting health care https://www.icrc.org/en/document/understanding-violence-affecting-health-care

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