One interesting fact: most medical colleges and linked public hospitals in major cities were designed in the British era, with an open ward design. A medical administrator, tongue-in-cheek, put it succinctly: “When these hospitals were designed, nobody would have imagined that doctors will face violence”. Time for design thinking in public healthcare delivery!

Make Sure You're Moving in the Right Direction… Digital,...

Introduction Artificial intelligence (AI) is increasingly pivotal in driving innovation...

How long before digital Unicorns like Ola, Swiggy, Pharmeasy, and many others realize the humongous opportunity of delivering health care at the doorstep? Imagine an app like Ola, where instead of entering where you want to go, you enter the nature of your medical need/emergency and search and find a range of hospitals/doctors/paramedics who can act as the first responders and reach your home in an ambulance or a motorbike with an HCP as a pillion rider with all necessary equipment from the thermometer to defibrillator depending on the nature of the medical care needed and triage and route you/your loved ones to the nearest hospital with an indicative cost of treatment in partnership with health insurance companies?

To be able to measure the RoI on digital in pharma, it is necessary to understand customers as individuals and create newer segmentation based on these needs and interests. This calls for the NextGen RCPA of data collection and personalized communications that engage customers, based on which pharma must create customer experiences that matter to them. If your content does not scratch, where it itches the customers, digital or phygital, customers will not feel at home (comfortable, delighted, and wants more), which is what matters. Not a digital euphoria, which will soon die down as customers simply ignore it as they did when pharma launched a plethora of webinars.

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Walk into almost any clinic today and you will...

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A market analysis and clinical commentary on the growing...

India's pharmaceutical market charged into 2026 with strong momentum,...

Today's Brand Equity cover — a woman lost in...

Walk into almost any clinic today and you will...

“Lifestyle advice often asks patients to fight powerful evolutionary...

A market analysis and clinical commentary on the growing...

India's pharmaceutical market charged into 2026 with strong momentum,...

Today's Brand Equity cover — a woman lost in...

Walk into almost any clinic today and you will...

“Lifestyle advice often asks patients to fight powerful evolutionary...

A market analysis and clinical commentary on the growing...