A wholesome view of the brand shapes a customer’s...

A curtain raiser on disruptions that will permanently alter the pharma marketing landscape in the near future.

We will need to find a way to bring together the capabilities of the Medical Rep, the changed scenario of the visit and the ways we can reach doctors into one single strategy rather than looking at the physical and the digital parts separately. Our medical reps will continue to be the core of our promotion, and our digital strategy will need to empower them to not only do a better call but also support their efforts by building processes that will help them beyond the few minutes that they spend in the Clinic. Marketing budgets will have to move away from conventional investments and also think beyond hardware to increase digital engagement.

Measurement and optimization for digital marketing is one of...

In many situations, technology upgradation is often construed as digital transformation. In a recently conducted survey by Altimeter, 88% of companies said that they were undergoing ‘digital transformation’ but only 25% said that they did so with the purpose beyond investing in new technology. The real definition of digital transformation is the realignment of, or new investment in technology, business models, and processes to create value for customers in a dynamic digital economy.

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

The Indian Pharmaceutical Market (IPM) was valued at Rs. 10,278 crs in the month of September 2016 clocking a strong 10% growth over same period last year (SPLY). On a MAT September basis, the industry was valued at Rs. 111,022 crores and reflected a 13% growth with volumes contributing around 40% of this growth and New Introductions playing an important role with around 38% contribution to the overall growth.

This is the third and final part of MedicinMan...

Guest Editorial by Sharadha Iyer on the urgent need to close the gender gap in the Indian Pharma Industry

In this issue Deepak Sharma talks about his journey from Medical Rep to Country Manager. Deeksha Fouzdar presents a case study on implementation of a competency-based HR system in Pharma. Other articles by K. Hariram and Vivek Hattangadi

A Digital-in-pharma special issue. Announcement for ACG-MedicinMan's "Pharmaceutical Marketing in the New Age" conference to be held in March 2018

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...

The future in your palm - a non-contact wearable...

Nimesulide Regulatory Status Worldwide Nimesulide is a non-steroidal anti-inflammatory drug...

Indian Pharma Top Brands, Therapy & Regional Insights ...

April 14, 2025  India’s pharmaceutical industry, a global powerhouse, sends...

The pharmaceutical market in 2024 saw major shifts driven...