digital marketing

Digital in Pharma, Featured Article, Thought Leadership December 16, 2020

Crafting a Digital Strategy: The Roadmap for 2021

In many situations, technology upgradation is often construed as digital transformation. In a recently conducted survey by Altimeter, 88% of companies said that they were undergoing ‘digital transformation’ but only 25% said that they did so with the purpose beyond investing in new technology. The real definition of digital transformation is the realignment of, or new investment in technology, business models, and processes to create value for customers in a dynamic digital economy.

Digital in Pharma, Featured Article July 17, 2020

Digital as Emergent Strategy – Lessons for Pharma from Honda

The door to the magical realm is open! Are we awake? Traditional Pharma Business Model depended upon face to face visit of Medical Representatives to Health Care Practitioners (HCPs). Covid-19 pandemic makes it challenging to carry out the same. Therefore, like all other industries Pharma Marketers as well are in…

Uncategorized July 9, 2020

How to Influence Patients to Adopt Healthy Lifestyle or Improve Adherence?

One of the many ways of influencing patients to adopt healthy habits is by improving healthcare communication. Traditional persuasion messages used in healthcare have a limited impact and are based on approaches using sanction and punishment (Carrot and stick model). Emerging evidence shows how emotions and immediate surroundings influence the…

Pharma Digital Transformation – Leadership challenges

“Real digital transformation occurs when courageous leaders align goals in practice as well as theory, manage opportunity more than risk, and prioritise the future versus retrofit the present.” Indian Pharma companies are recognising that, due to COVID-19 and its impact on people and overall health systems, they are going to…

Digital in Pharma, Featured Article, Leaderspeak November 6, 2018

What pharma marketers get wrong about digital

Marketers often think that everything is new in the digital world. They have simply forgotten the first principle, which is to serve the customers – to have a customer-centric view and not a product-centric one.

Digital in Pharma, Featured Article, Thought Leadership July 16, 2016

Digital Marketing Kick Starter for Pharma Marketers

An interview with Salil Kallianpur – Executive VP at GSK Primary Care on the state of digital in pharma marketing and pointers for digital marketing success.