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Monday, July 13, 2026
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Bengaluru
Hot topics
Medical Rep to Chairman & Managing Director – Sunil Attavar’s Success Story
Q 1. Tell us about your journey as a pharma entrepreneur and what made you venture into pharma and stay on in pharma?
My journey started with two good decisions, one- to be a Medical Representative (MR) in Mumbai, which built a strong foundation and the other, to join Helios, a new pharma company, which was like a baptism of fire. Together, they molded me well.
I was promoted as a Front Line Manager (FLM) within a year. And after spending four excellent years in Helios, I joined Group Pharma as Product Manager (PM) and ever since, it’s been an exciting learning experience.
I was exposed to Pharma very early in life as my dad was in J L Morison, as part of the promoter-team of Warren Pharma. At home, I was the designated telephone operator and order processing clerk. Those were the days of trunk-calls - calling managers and distributors to note down orders. Hence, I was exposed to the excitement of targets, achievements, deficits and campaigns very early in my life. The idea of ‘work-life balance’ was not in vogue. One would look to their parents who worked long hours with pride making it something you wanted to emulate. Things have changed a lot but I would not trade the decision I made, to get into and stay in Pharma.
The Healthium Odyssey: From Sutures to Scalpel-Sharp Innovation
The story of Healthium is not just one of...
Eli Lilly’s Acquisition of Adverum Signals Focus on Gene Therapies to Redefine Eye Care
Eli Lilly’s planned acquisition of Adverum Biotechnologies is a...
Novo Nordisk to Acquire Akero Therapeutics for $4.7 Billion
Novo Nordisk has announced plans to acquire Akero Therapeutics...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
Hot topics
Unmasking the Ethics of PCD Pharma Cos and the Incentives of Luxury Cars
🎁 The Diwali Dazzle: A Gilded Distraction?
In October 2025,...
Digital in Pharma and RoI – What and How to Measure Metrics that Matter
To be able to measure the RoI on digital in pharma, it is necessary to understand customers as individuals and create newer segmentation based on these needs and interests. This calls for the NextGen RCPA of data collection and personalized communications that engage customers, based on which pharma must create customer experiences that matter to them.
If your content does not scratch, where it itches the customers, digital or phygital, customers will not feel at home (comfortable, delighted, and wants more), which is what matters. Not a digital euphoria, which will soon die down as customers simply ignore it as they did when pharma launched a plethora of webinars.
DigiStorm 2018: Intent, Content, Strategy and Skills
The pharma industry in India is entering a very interesting variant of the post-digital marketing era. The term “post-digital marketing” is used to depict a state where the lines between physical and digital blur considerably for a customer. However, in the context of pharma, this means a state where the industry has stopped questioning the need for digital and has begun to implement very interesting digital marketing initiatives.
Dr. Peter Velev, CEO of CredoWeb discussing Digital in Pharma with MedicinMan
The digital revolution is the fourth industrial revolution. It changes models, processes and whole public sectors. In many reports you will find that, in terms of digitalization, pharma is just next to the public sector, as least digitalized. Pharma just started late. There are many reasons for that – it is one of the most regulated industries with lots of sensitive data involved and many ethical aspects. But the slowed down digitalization has a lot to do with some subjective reasons. Adopting digital technologies requires changing existing models which requires a different mindset – and this is difficult to achieve. Nowadays, in the situation of a global pandemic, we see that digital communication is not only necessary to be successful but it is a must in order to adapt to the New Normality.
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
Meril Life Sciences is India’s Top Medtech Company
India's MedTech Mavericks: The Profitability Paradox: Balancing Rapid Growth...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
The Wealth of Pharma Nations: Top 25 Pharma Blockbusters
The economic footprint of a truly historic pharmaceutical blockbuster...
Oxytocin Maternal Deaths in Kota: Death in a Vial
When a vial contains only water, the failure is...
Innovation Without Access to Millions of Poor People is Unethical
What the Trikafta Stand-Off Teaches Us About the Future...
Dr. Rishubh Gupta has been appointed Head of Subregion Africa for Roche Diagnostics
Dr. Rishubh Gupta has been appointed Head of Subregion...
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