A large part of the pharma houses continues to believe in-More Feet on The Street Strategy rather than multiple touchpoints across healthcare stakeholders through digital platforms. Though many of them purchased the digital trumpets and drum sets (iPad, enabled detailing, and CRM) mostly were played as solo performers until COVID-19 arrived as Yanni of Healthcare.
As COVID -19 song topped the music charts other non-allied industries also started playing the healthcare record. (Google entering healthcare through strong AI-enabled driven analytics, Amazon using its Digital Aggregator platform to bridge the current supply chain gaps and wearable devices like Apple or similar companies creating their niche in predicting future health events).
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