DigiStorm 2018 – 7
Sunday, August 2, 2026
22.4
C
Bengaluru
Hot topics
How to Harness the Power of Omnichannel Marketing in the Pharma Industry
Pharmaceutical & medical devices Industry is fast adapting to these changes at various levels of the value chain. Billions of dollars are being spent on digital transformation projects ranging from usage of AI & ML in product development, production and predictive maintenance, Blockchain in supply chain and data management & analytics in strategic decision making.
This article focuses on Omnichannel marketing, one of the key digital transformations that the industry is learning and implementing at a rapid pace.
Omnichannel Marketing: Promise and Possibilities
An industry that historically focused all their brand building and market shaping efforts through F2F meetings & medical education programs has started making giant strides in multi-channel strategy now.
A digital journey that started with an e-detailing platform has progressed fast by adding brand websites, Approved E-Mails, social media, webinars and other media effectively creating a multi-channel strategy. The only hindside to this is, all these channels work independently, expecting HCPs to find and sort out information themselves.
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Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
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Dr. Peter Velev, CEO of CredoWeb discussing Digital in Pharma with MedicinMan
The digital revolution is the fourth industrial revolution. It changes models, processes and whole public sectors. In many reports you will find that, in terms of digitalization, pharma is just next to the public sector, as least digitalized. Pharma just started late. There are many reasons for that – it is one of the most regulated industries with lots of sensitive data involved and many ethical aspects. But the slowed down digitalization has a lot to do with some subjective reasons. Adopting digital technologies requires changing existing models which requires a different mindset – and this is difficult to achieve. Nowadays, in the situation of a global pandemic, we see that digital communication is not only necessary to be successful but it is a must in order to adapt to the New Normality.
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What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
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