K. Hariram reports on the OPPI 50th Annual General Meeting held in Mumbai on October 21. The report also features photos from the conference. Other topics covered include the role of emotions in pharma marketing, the importance in preparing much before-hand for the next level of your pharma career and the concept of the "tipping point" and its relevance for pharma marketing.

“If we look at major trends, people are living longer, on average, so there’s a rise in chronic diseases associated with aging. Meanwhile, healthcare workers are in short supply, and physicians and nurses do not have enough time for patients. Yet everyone has powerful computers in their pockets that give them access to technology, education, and information. Put all that together, and it’s the perfect moment for digital solutions to come to the market, change behavior, and enhance health outcomes at scale” - Bozidar Jovicevic, Global head of Digital Therapeutics, Sanofi

Guest Editorial by Sharadha Iyer on the urgent need to close the gender gap in the Indian Pharma Industry

The shift from "pharmacy of the world" to a...

How long before digital Unicorns like Ola, Swiggy, Pharmeasy, and many others realize the humongous opportunity of delivering health care at the doorstep? Imagine an app like Ola, where instead of entering where you want to go, you enter the nature of your medical need/emergency and search and find a range of hospitals/doctors/paramedics who can act as the first responders and reach your home in an ambulance or a motorbike with an HCP as a pillion rider with all necessary equipment from the thermometer to defibrillator depending on the nature of the medical care needed and triage and route you/your loved ones to the nearest hospital with an indicative cost of treatment in partnership with health insurance companies?

Simon Rosof has been appointed Head of Asia Pacific...

The economic footprint of a truly historic pharmaceutical blockbuster...

When a vial contains only water, the failure is...

What the Trikafta Stand-Off Teaches Us About the Future...

Dr. Rishubh Gupta has been appointed Head of Subregion...

Simon Rosof has been appointed Head of Asia Pacific...

The economic footprint of a truly historic pharmaceutical blockbuster...

When a vial contains only water, the failure is...

What the Trikafta Stand-Off Teaches Us About the Future...

Dr. Rishubh Gupta has been appointed Head of Subregion...

Simon Rosof has been appointed Head of Asia Pacific...

The economic footprint of a truly historic pharmaceutical blockbuster...

When a vial contains only water, the failure is...

What the Trikafta Stand-Off Teaches Us About the Future...

Dr. Rishubh Gupta has been appointed Head of Subregion...

Simon Rosof has been appointed Head of Asia Pacific...

The economic footprint of a truly historic pharmaceutical blockbuster...

When a vial contains only water, the failure is...

What the Trikafta Stand-Off Teaches Us About the Future...

Dr. Rishubh Gupta has been appointed Head of Subregion...