The pharma industry in India is entering a very interesting variant of the post-digital marketing era. The term “post-digital marketing” is used to depict a state where the lines between physical and digital blur considerably for a customer. However, in the context of pharma, this means a state where the industry has stopped questioning the need for digital and has begun to implement very interesting digital marketing initiatives.
DigiStorm 2018 was held on 11 September at the Lalit Ashok in Bangalore. The event was headlined by Prabir Jha – President & Global Chief People Officer, Cipla. Deep Bhandari – Editorial Board Member, MedicinMan, gives us the highlights of the post-lunch session.
DigiStorm 2018 was held on 11 September at the Lalit Ashok in Bangalore. The event was headlined by Prabir Jha – President & Global Chief People Officer, Cipla. K. Hariram gives us the highlights from the pre-lunch session. igiStorm 2018 kicked-off with an enthralling keynote address by Prabir Jha, President & GCHRO…
[wpfilebase tag=file id=115 tpl=download-button /] Inside this Issue 1. The ‘Amazonization’ of Healthcare by Salil Kallianpur Amazon’s drive to put the consumer at the center of their market strategy could very well topple well-established incumbents in healthcare. 2. Quality – A Key Issue at OPPI, IPA and IDMA Joint Summit by Vivek Hattangadi…
MedicinMan announces DigiStorm 2018 – Bangalore Edition!