Salil Kallianpur
Sunday, August 2, 2026
24.1
C
Bengaluru
Hot topics
5 L&D Megatrends
2017 Learning and Development Special Issue. Articles by K. Hariram, Diksha Fouzdar and Vivek Hattangadi.
Mounjaro Upends Semaglutide Gold Rush: IPM May 2026
1. The Eli Lilly & Mounjaro Disruption: A New...
Digital in Pharma and RoI – What and How to Measure Metrics that Matter
To be able to measure the RoI on digital in pharma, it is necessary to understand customers as individuals and create newer segmentation based on these needs and interests. This calls for the NextGen RCPA of data collection and personalized communications that engage customers, based on which pharma must create customer experiences that matter to them.
If your content does not scratch, where it itches the customers, digital or phygital, customers will not feel at home (comfortable, delighted, and wants more), which is what matters. Not a digital euphoria, which will soon die down as customers simply ignore it as they did when pharma launched a plethora of webinars.
Cipla–Pfizer Deal: How “Ordinary” Brands Are Fueling an Extraordinary Power Shift in Indian Pharma
What’s really happening in the Cipla–Pfizer tie‑up
At first glance,...
Why Pharma Sales Enablement Is a Necessity for Success
Challenging times lay ahead for the sales departments in the pharma industry. The COVID-19 pandemic will surely not be the first disruption, as recent geopolitical tensions, and economic turmoil show. Agile and adaptive sales enablement is thus a must-have in the coming months and years.
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
Hot topics
Pharma and the Covid19 Crisis – An Interaction with Sunil Attavar, CMD, Group Pharma
This is the first part of MedicinMan interview series...
Indian #Pharma Market (IPM) – August 2020 Sales
The COVID crisis has impacted IPM negatively - the...
Is Pharma Losing Good SalesPeople
Articles by Gopal Kishore, K. Hariram, Pankaj Mehrotra and Vivek Hattangadi
Five Disruptive Forces Shaking Up Indian Pharma
A curtain raiser on disruptions that will permanently alter the pharma marketing landscape in the near future.
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Simon Rosof has been appointed Head of Asia Pacific for Bayer Pharmaceuticals
Simon Rosof has been appointed Head of Asia Pacific...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
Read More
Headlines
What ChrysCapital’s Takeover Of Novartis India Really Means
When ChrysCapital, one of India's oldest and largest homegrown...
Biological E. Limited appointments Manishkumar Munot as Chief Business Officer—Vaccines.
Manishkumar Munot has joined Biological E. Limited as Chief...
Big Pharma and the Obesity War – Science to Subpoenas
Two pharmaceutical giants are currently locked in a high-stakes...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Newsletter
Get important news delivered directly to your inbox and stay connected!