Articles by Anup Soans

Is Telemedicine Here to Stay?

9 million people used telemedicine services during the early months of the Covid19 crisis in 2020. $4 billion was billed nationally for telehealth visits during March and April, compared to less than the $60 million for the same two months of 2019. Dr. Shenoy Robinson discussed threadbare all the nitty…




Time for Pharma to Re-think its Way of Working

Too many Medical Reps are chasing too few doctors, and thinking that doctors have some deep-rooted memory problem and need to be constantly reminded of brand names, whether in parking lots or hospital corridors. Why would the doctor forget something that’s important to his patient’s wellbeing? MedicinMan in association with…


Key Challenges Facing Indian Pharma

With the Second Wave hitting India, customers (patients and physicians) will continue to socially distance themselves in the foreseeable future. Pharma must use the field force for reach and relationship and digital for frequency and personalised content for better customer experience.

The pandemic has made doctors adopt Telehealth in a substantial way to shore up their revenues and this will continue to be one of their channels to engage patients. Telehealth along with EMR/EHR, digital therapeutics and wearables is enabling doctors to better care for their patients. There are many ways in which pharma can support the digital evolution of doctors.


Boehringer Ingelheim India focuses on partnerships in NCD management

Addressing the media at a roundtable this morning, Vani Manja, Managing Director, Boehringer Ingelheim India said, “Boehringer Ingelheim India aspires to be amongst the top five multinational pharmaceutical companies in India over the next few years. We have been enabling access to our innovator products to patients across India and the neighbouring markets in the diabetes, cardiovascular, stroke and respiratory diseases segments. Our plan in these therapy areas is to build sustainable partnerships to ensure an ecosystem of access and care for patients. We have initiated action in that direction.”


MedicinMan Indian Pharma Digital Adoption Survey

Smaller Indian pharma companies bore the strongest impact from COVID-19 pandemic – MedicinMan Indian Pharma Digital Adoption Survey Smaller Indian pharma companies with less than a 100 MSRs and less than Rs.100 Cr. turnover were the most highly impacted from the COVID-19 pandemic in the last 12 months. That can…




Indian #Pharma Market (IPM) – August 2020 Sales

The COVID crisis has impacted IPM negatively – the growth seen in July 2020 was a mere 0.2%. This is down to -2.2% de-growth in August 2020 and shows a single digit growth of 4.1% on a MAT basis. #Cardiac has stabilized but with lower growth of 11.5% in August 2020…


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