Articles by Anup Soans


Smell of the Workplace – Wonderful Metaphor to Understand the Context of Performance

In a World Economic Forum talk, Professor Sumantra Ghosal – the founding Dean of the Indian School of Business, Hyderabad – talked about the “Smell of the Workplace” as a metaphor to describe the need for creating a new context that enables employees to change their mindset from that of Constraint, Compliance, Control and Contract to that of Stretch, Discipline, Trust and Support.



August 2018 Issue

[wpfilebase tag=file id=115 tpl=download-button /] Inside this Issue 1. The ‘Amazonization’ of Healthcare by Salil Kallianpur Amazon’s drive to put the consumer at the center of their market strategy could very well topple well-established incumbents in healthcare. 2. Quality – A Key Issue at OPPI, IPA and IDMA Joint Summit by Vivek Hattangadi…



June 2018 Issue

[wpfilebase tag=file id=109 tpl=download-button /] Inside this Issue 1. Conference Notes: Pharma Marketing in the New Age 2018 by K. Hariram Our Chief Mentor, K. Hariram, presents his key takeaways from “Pharmaceutical Marketing in the New Age 2018” 2. ACG-MedicinMan Lifetime Achievement Award interview by MedicinMan Interview with 2018 awardee, Prof. Vivek Hattangadi…


May 2018 Issue

[wpfilebase tag=file id=108 tpl=download-button /] Inside this Issue 1. Conference Report: Pharma Marketing in the New Age 2018 Our Executive Editor, Salil Kallianpur, takes you through the big ideas discussed at our conference (in partnership with ACG) “Pharmaceutical Marketing in the New Age 2018” 2. Photo Montage: Pharmaceutical Marketing in the New…


April 2018 Issue

Special interview with the Chairman of ACG and an invitation to “Pharmaceutical Marketing in the New Age” – a conference presented by ACG in partnership with MedicinMan




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