Introduction Customer Acquisition Cost (CAC) is a key metric representing...

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“If we look at major trends, people are living longer, on average, so there’s a rise in chronic diseases associated with aging. Meanwhile, healthcare workers are in short supply, and physicians and nurses do not have enough time for patients. Yet everyone has powerful computers in their pockets that give them access to technology, education, and information. Put all that together, and it’s the perfect moment for digital solutions to come to the market, change behavior, and enhance health outcomes at scale” - Bozidar Jovicevic, Global head of Digital Therapeutics, Sanofi

In the lockdown, while I was on regular OPD and ICU rounds at a COVID hospital, I started noticing some mild symptoms of the Coronavirus infection. Being in the medical field and considering the severity of the pandemic situation then, I was very careful and cautious, and observed the symptoms closely. The symptoms persisted and I had to self-quarantine until the medical test reports came. It was important for me to isolate myself from the rest of the medical team and prevent the spread of the virus. Finally, the report came: I was COVID positive! Stunned and slightly devastated; I broke the news to my family who could not believe it either. As a doctor, I could only treat, comfort and empathize with the COVID patients undergoing treatment; completely isolated from their loved ones. But now, I could actually feel the uncertainty of the situation. I was hospitalized and continued to experience body-ache during the admission. It was a stressful situation where I felt anxious and stressed about everything. My CT scan reports showed mild lung infection on the day of admission but as the cytokines storm developed, my lungs were 76 % damaged in 3-5 days and I was short of breath and my oxygen level deteriorated to less than 80.  I was shifted to an ICU with high-flow oxygen and was on a BiPap machine which I had purchased a few weeks ago for the hospital and never imagined that I would be using myself one day.

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The "aspirinization" of obesity—moving from a niche, high-cost injectable...

Executive Summary The Indian Pharmaceutical Market (IPM) sustained its growth...

When drones first appeared on battlefields, military establishments reacted...

Abstract When Intas Pharmaceuticals launched Razumab in June 2015 as...

From Gas Cylinders to ICU Beds: How the Gulf...

The "aspirinization" of obesity—moving from a niche, high-cost injectable...

Executive Summary The Indian Pharmaceutical Market (IPM) sustained its growth...

When drones first appeared on battlefields, military establishments reacted...

Abstract When Intas Pharmaceuticals launched Razumab in June 2015 as...

From Gas Cylinders to ICU Beds: How the Gulf...

The "aspirinization" of obesity—moving from a niche, high-cost injectable...

Executive Summary The Indian Pharmaceutical Market (IPM) sustained its growth...

When drones first appeared on battlefields, military establishments reacted...

Abstract When Intas Pharmaceuticals launched Razumab in June 2015 as...

From Gas Cylinders to ICU Beds: How the Gulf...