Sorry, but nothing matched your search terms. Please try again with different keywords.
April 2015 Issue
A peek into BrandStorm and FFE 2015 in Pictures and Videos
Read MoreSorry, but nothing matched your search terms. Please try again with different keywords.
April 4, 2015
A peek into BrandStorm and FFE 2015 in Pictures and Videos
Read MoreMay 1, 2015
June 1, 2015
July 1, 2015
August 3, 2015
May 28, 2022
To be able to measure the RoI on digital in pharma, it is necessary to understand customers as individuals and create newer segmentation based on these needs and interests. This calls for the NextGen RCPA of data collection and personalized communications that engage customers, based on which pharma must create customer experiences that matter to them.
If your content does not scratch, where it itches the customers, digital or phygital, customers will not feel at home (comfortable, delighted, and wants more), which is what matters. Not a digital euphoria, which will soon die down as customers simply ignore it as they did when pharma launched a plethora of webinars.
Read MoreSeptember 5, 2022
April 11, 2021
June 4, 2016
October 11, 2020