July 2015 Issue

MedicinMan July 2015 3.5 MiB

Inside this Issue

1. New Era in Pharma Growth by Cambridge Consultants

Innovation and technology are key to growth of pharma companies in emerging markets according to a workshop conducted by Cambridge Consultants in Mumbai.

2. India Makes it Big at Cannes Lions Health 2015 – MedicinMan Report

Indian agencies picked up 10 shortlists in the healthcare category with Ogilvy & Mather, Mumbai and Medulla Communications winning a Silver Lion and a Bronze Lion respectively.

3. Leading with Conviction by Sunil Bajaj

In order to lead with conviction, leaders must make the effort to develop themselves and others.

4. Pharma Sales Management and the New Front-line Manager by Anup Soans

How a new Front-line Manager can make the transition from being a great performer to getting great performance from others.

5. Do We Need Front-line Managers? by K. Hariram

A hard look at the impact of frontline managers on pharma top-lines and bottom-lines.

6. Winning the Casino Royale of Multi-Channel Marketing by Phanish Chandra

How the changing habits of India’s net-savvy and mobile friendly population is impacting pharma’s marketing strategies – and how to set yourself up to win.

About Anup Soans

Anup Soans is the Founder-Editor of MedicinMan. He is a Learning and Development Facilitator and Consultant to pharma companies. He is the author of two industry bestselling books.
  • Anish Nair

    ” The emphasis shifts from
    developing employees and winning customers to
    launching products and hitting numbers” – so true in Indian Pharma Market today…”Why Should the Doctor Rx Your
    Product? Having a clear answer to that question is the
    key to winning customers”…excellent article…simple and to the point…