July 2018 Issue

MedicinMan July 2018-1 3.1 MiB

Inside this Issue

1. Editorial: Doctor’s Day with a Difference!

MedicinMan reports on a unique celebration of the special day in Mangaluru, Karnataka, organized by a prominent city surgeon and professor and honoring the work of anganwadi workers, medical representatives and the District Health Officer.

2. Briefing the Design Agency: A Skill Oft-Neglected by Pharma Brand Managers by Vivek Hattangadi

The design brief can make or break a brand campaign; here’s how to get it right.

3. Indian Pharma Highlights for June 2018 by IQVIA

The Indian pharma market clocked 10,460 Crores for month of June with a robust growth at 12.8%. Here are the biggest winners.

4. Pharma’s Silver Lining Continues to Broaden by Salil Kallianpur

Salil Kallianpur, Executive Editor, MedicinMan, comments on the IQVIA numbers for June 2018

5. Pharmacology Refresher: Drugs Acting on the Nitric Oxide Pathway by Dr. Anand Lakhar

The nitric oxide pathway in the human body is key to the treatment of a variety of diseases from angina to erectile dysfunction

6. Philips Launches India’s 1st Future Health Index by Press Release

The FHI is “a research-based platform that helps to determine the readiness of countries to address global health challenges”

7. Book Review: Encyclopedia of Nobel Laureates

Download the issue here: PDF


About Anup Soans

Reach out to Anup Soans: anupsoans@medicinman.net or use the social media buttons below.