December 2017 Issue

MedicinMan December 2017 2.6 MiB

Inside this Issue

1. Rudyard Kipling and the Pharma Brand Plan  by  Vivek Hattangadi

The wisdom of the renown English poet applied to pharma brand planning

2. What Does Digitilization Mean to You? by Hanno Wolfram

A look at the impact of digital at every step of the healthcare value chaint 

3. Selling in a Digital Era by Salil Kallianpuri

The right message, to the right customer, at the right frequency, through the right channels 

4. OPPI 51 AGM Highlights  by K. Hariram

Reporting

5. AIOCD Market Highlights  by Ameesh Masurekar

Market highlights for the month of November 2017

Download the issue here: PDF

About Anup Soans

Anup Soans is the Founder-Editor of MedicinMan. He is a Learning and Development Facilitator and Consultant to pharma companies. He is the author of two industry bestselling books.
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