Marketers often think that everything is new in the digital world. They have simply forgotten the first principle, which is to serve the customers – to have a customer-centric view and not a product-centric one.
The pharma industry in India is entering a very interesting variant of the post-digital marketing era. The term “post-digital marketing” is used to depict a state where the lines between physical and digital blur considerably for a customer. However, in the context of pharma, this means a state where the industry has stopped questioning the need for digital and has begun to implement very interesting digital marketing initiatives.
Inside this Issue 1. The ‘Amazonization’ of Healthcare by Salil Kallianpur Amazon’s drive to put the consumer at the center of their market strategy could very well topple well-established incumbents in healthcare. 2. Quality – A Key Issue at OPPI, IPA and IDMA Joint Summit by Vivek Hattangadi Vivek Hattangadi reports on the…
MedicinMan announces DigiStorm 2018 – Bangalore Edition!
Inside this Issue 1. Conference Report: Pharma Marketing in the New Age 2018 Our Executive Editor, Salil Kallianpur, takes you through the big ideas discussed at our conference (in partnership with ACG) “Pharmaceutical Marketing in the New Age 2018” 2. Photo Montage: Pharmaceutical Marketing in the New Age 2018 3. Mindfulness and the…
Introducing the top 10 companies in top 10 therapy areas according to statistics published by AIOCD
DigiStorm 2017 special report and photo montage inside
“Digital in Pharma” Special Issue. Invitation to DigiStorm2017, How to Create a Winning Sales Organization and DigiPharmaX. Avail Early Bird Discount – details inside.
Editor’s Note – This issue of MedicinMan is dedicated to the memory of Dr. Tarun Gupta, TG as he was fondly called. Executive Editor, Salil Kallianpur, dear friend Subrato Banerjee and long-time MedicinMan patron Vivek Hattangadi, pen their tributes to TG.
MedicinMan announces workshops on Digital Marketing in Pharma and Sales Force Excellence.