With access to HCPs becoming a daunting task for the medical reps, organizations are finding newer ways to prepare medical reps to become more effective. Here are 7 modern ways of equipping the medical reps with the right enablement and learning tools to become trusted advisors to the HCPs. 1. …
Last week, I was in a meeting with the sales head of a major pharmaceutical company. As we were discussing sales training during the Covid pandemic, he showed me an internal company WhatsApp group, which included his distributed sales reps. He threw a challenge everyday to them, and the group…
Challenging times lay ahead for the sales departments in the pharma industry. The COVID-19 pandemic will surely not be the first disruption, as recent geopolitical tensions, and economic turmoil show. Agile and adaptive sales enablement is thus a must-have in the coming months and years.