Salil Kallianpur


DigiStorm 2018: Intent, Content, Strategy and Skills

The pharma industry in India is entering a very interesting variant of the post-digital marketing era. The term “post-digital marketing” is used to depict a state where the lines between physical and digital blur considerably for a customer. However, in the context of pharma, this means a state where the industry has stopped questioning the need for digital and has begun to implement very interesting digital marketing initiatives.


August 2018 Issue

[wpfilebase tag=file id=115 tpl=download-button /] Inside this Issue 1. The ‘Amazonization’ of Healthcare by Salil Kallianpur Amazon’s drive to put the consumer at the center of their market strategy could very well topple well-established incumbents in healthcare. 2. Quality – A Key Issue at OPPI, IPA and IDMA Joint Summit by Vivek Hattangadi…



May 2018 Issue

[wpfilebase tag=file id=108 tpl=download-button /] Inside this Issue 1. Conference Report: Pharma Marketing in the New Age 2018 Our Executive Editor, Salil Kallianpur, takes you through the big ideas discussed at our conference (in partnership with ACG) “Pharmaceutical Marketing in the New Age 2018” 2. Photo Montage: Pharmaceutical Marketing in the New…







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