An insightful and informative Q&A session with Dr. Tejal Lathia, on the challenges of medical practice in Covid19 times… Telemedicine has become an important tool for doctors to connect with patients. Digital therapeutics will play an important role in managing chronic conditions. Specialists are well informed in terms of new…
In many situations, technology upgradation is often construed as digital transformation. In a recently conducted survey by Altimeter, 88% of companies said that they were undergoing ‘digital transformation’ but only 25% said that they did so with the purpose beyond investing in new technology. The real definition of digital transformation is the realignment of, or new investment in technology, business models, and processes to create value for customers in a dynamic digital economy.
The door to the magical realm is open! Are we awake? Traditional Pharma Business Model depended upon face to face visit of Medical Representatives to Health Care Practitioners (HCPs). Covid-19 pandemic makes it challenging to carry out the same. Therefore, like all other industries Pharma Marketers as well are in…
As an MNC Head, I was one among the first few to introduce a new SFE (sales force effectiveness) tool to improve the efficiency of the sales management process. So, with the help of external technology developers, we managed to get a reasonably useful tool that suited the then organisational…
For commercial organisations, profits are important. But it cannot be ‘at any cost’ and certainly not at the cost of human life. As healthcare providers helping to mitigate the pain and misery of millions of human beings, we need to remember that charity begins at home.