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Tuesday, October 6, 2026
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Hot topics
Can Eli Lilly Outrun the Same-Glutide Stampede with Tirzepatide and Orforglipron?
The "aspirinization" of obesity—moving from a niche, high-cost injectable...
Are Digital Pharmacies a Game Changer?
Lower prices, discounts, convenience of ordering and home delivery are some of the benefits for consumers with e-pharmacies. The anonymity of the internet encourages patients to seek information about medicines that they would otherwise avoid. Mental health is one area where the consumers wish to maintain confidentiality and opt for online consultation and medication.
What my Sabziwali taught me about the Internet, Mobile Health & Smartphones
It’s very common for a pharma professional having neighbors, friends and relatives to engage in conversation over medicines. One such conversation – a pleasant surprise – which intrigued me to dig deep into internet dynamics was one with the local roadside Sabziwali.
Specially Designed Case Study based Modules for Pharma Marketing Professionals
More than digitalizing your product promotions, the case calls for building and engaging your brand community through digital solutions that create memorable customer experiences.
With the new normal emerging, the traditional Pharma commercial model needs to be relooked by exploring alternative channels of engagement, which offer opportunities to create value for customers.
Company-specific digital adoption workshops to experience how a brand can be promoted using the omnichannel approach with field force involvement.
Medical Affairs, Marketing and Sales – The Triumvirate of Pharmaceutical Business
The Medical department comprising of Clinical Operations (the ones...
Indian Pharma Is Two Industries Wearing One Label
Indian pharma is often discussed as one sector. In...
Why Is the World’s Pharmacy Failing to Protect Patients from Harm?
This MedicinMan Intelligence Report follows a disturbing trail—from Arun...
Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited.
With over three decades of experience in the pharmaceutical...
The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist?
India’s anaemia challenge is not simply about access to...
10 Years of Pharma M&A — Who’s Really Benefited?
Pharmaceutical M&A is usually discussed in the language of...
Indian Pharma Is Two Industries Wearing One Label
Indian pharma is often discussed as one sector. In...
Why Is the World’s Pharmacy Failing to Protect Patients from Harm?
This MedicinMan Intelligence Report follows a disturbing trail—from Arun...
Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited.
With over three decades of experience in the pharmaceutical...
The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist?
India’s anaemia challenge is not simply about access to...
10 Years of Pharma M&A — Who’s Really Benefited?
Pharmaceutical M&A is usually discussed in the language of...
Indian Pharma Is Two Industries Wearing One Label
Indian pharma is often discussed as one sector. In...
Why Is the World’s Pharmacy Failing to Protect Patients from Harm?
This MedicinMan Intelligence Report follows a disturbing trail—from Arun...
Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited.
With over three decades of experience in the pharmaceutical...
The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist?
India’s anaemia challenge is not simply about access to...
10 Years of Pharma M&A — Who’s Really Benefited?
Pharmaceutical M&A is usually discussed in the language of...
Indian Pharma Is Two Industries Wearing One Label
Indian pharma is often discussed as one sector. In...
Why Is the World’s Pharmacy Failing to Protect Patients from Harm?
This MedicinMan Intelligence Report follows a disturbing trail—from Arun...
Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited.
With over three decades of experience in the pharmaceutical...
The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist?
India’s anaemia challenge is not simply about access to...
10 Years of Pharma M&A — Who’s Really Benefited?
Pharmaceutical M&A is usually discussed in the language of...
Hot topics
Consumer Experience in Pharmaceutical Industry
A wholesome view of the brand shapes a customer’s...
When Influence Meets Accountability: Why India Wants Wellness Gurus to Show Their Credentials
India’s wellness economy is booming—nutraceuticals, supplements, and alternative therapies...
Lifetime Value of a Patient: Why Indian Pharma must Transition from Product-centric Selling to Patient-centric Healthcare
Introduction
For decades, the Indian pharmaceutical industry has measured success...
Healthcare Marketing in the Covid-19 Era
How should healthcare business leaders (pharma, devices, diagnostics, disposables...
Customer Acquisition Cost (CAC) & Indian Pharma
Introduction
Customer Acquisition Cost (CAC) is a key metric representing...
Indian Pharma Is Two Industries Wearing One Label
Indian pharma is often discussed as one sector. In...
Why Is the World’s Pharmacy Failing to Protect Patients from Harm?
This MedicinMan Intelligence Report follows a disturbing trail—from Arun...
Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited.
With over three decades of experience in the pharmaceutical...
The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist?
India’s anaemia challenge is not simply about access to...
10 Years of Pharma M&A — Who’s Really Benefited?
Pharmaceutical M&A is usually discussed in the language of...
Indian Pharma Is Two Industries Wearing One Label
Indian pharma is often discussed as one sector. In...
Why Is the World’s Pharmacy Failing to Protect Patients from Harm?
This MedicinMan Intelligence Report follows a disturbing trail—from Arun...
Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited.
With over three decades of experience in the pharmaceutical...
The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist?
India’s anaemia challenge is not simply about access to...
10 Years of Pharma M&A — Who’s Really Benefited?
Pharmaceutical M&A is usually discussed in the language of...
Indian Pharma Is Two Industries Wearing One Label
Indian pharma is often discussed as one sector. In...
Why Is the World’s Pharmacy Failing to Protect Patients from Harm?
This MedicinMan Intelligence Report follows a disturbing trail—from Arun...
Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited.
With over three decades of experience in the pharmaceutical...
The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist?
India’s anaemia challenge is not simply about access to...
10 Years of Pharma M&A — Who’s Really Benefited?
Pharmaceutical M&A is usually discussed in the language of...
Indian Pharma Is Two Industries Wearing One Label
Indian pharma is often discussed as one sector. In...
Why Is the World’s Pharmacy Failing to Protect Patients from Harm?
This MedicinMan Intelligence Report follows a disturbing trail—from Arun...
Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited.
With over three decades of experience in the pharmaceutical...
The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist?
India’s anaemia challenge is not simply about access to...
10 Years of Pharma M&A — Who’s Really Benefited?
Pharmaceutical M&A is usually discussed in the language of...
MedicinMan was launched in 2011 as India’s 1st Magazine dedicated to the cause of Field Force Excellence in Pharma and Devices.
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Headlines
Indian Pharma Is Two Industries Wearing One Label
Indian pharma is often discussed as one sector. In...
Why Is the World’s Pharmacy Failing to Protect Patients from Harm?
This MedicinMan Intelligence Report follows a disturbing trail—from Arun...
Shakul Srivastava has been appointed as Senior Vice President at Indian Immunologicals Limited.
With over three decades of experience in the pharmaceutical...
The Rx–Outcomes Dichotomy: India Has Iron Tablets. Why Does Anaemia Persist?
India’s anaemia challenge is not simply about access to...
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