Inside this Issue 1. The ‘Amazonization’ of Healthcare by Salil Kallianpur Amazon’s drive to put the consumer at the center of their market strategy could very well topple well-established incumbents in healthcare. 2. Quality – A Key Issue at OPPI, IPA and IDMA Joint Summit by Vivek Hattangadi Vivek Hattangadi reports on the…
Inside this Issue 1. Conference Notes: Pharma Marketing in the New Age 2018 by K. Hariram Our Chief Mentor, K. Hariram, presents his key takeaways from “Pharmaceutical Marketing in the New Age 2018” 2. ACG-MedicinMan Lifetime Achievement Award interview by MedicinMan Interview with 2018 awardee, Prof. Vivek Hattangadi 3. Pharmacology Refresher: Drugs Targeting the…
A Digital-in-pharma special issue. Announcement for ACG-MedicinMan’s “Pharmaceutical Marketing in the New Age” conference to be held in March 2018
DigiStorm 2017 special report and photo montage inside
“Digital in Pharma” Special Issue. Invitation to DigiStorm2017, How to Create a Winning Sales Organization and DigiPharmaX. Avail Early Bird Discount – details inside.
Independence Day Special issue with Vivek Hattangadi tracing the India pharma brand story from before Independence till today.
GST Special Issue carrying an interview with Sunil Attavar – CMD, Group Pharma and President, Karnataka Drugs and Pharmaceuticals Manufacturers Association (KDPMA)
A diverse, summer issue with articles on topics ranging from content marketing to the role of experience in a VUCA world. Also, the latest book for Medical Reps reviewed by Prof. Vivek Hattangadi
Special issue, focusing on the generic versus branded debate that has opened up post the government mandate that Doctors should online prescribe generics.
Brand Building Special Issue with articles on personal branding, brand differentiation and avoiding brand arrogance