For commercial organisations, profits are important. But it cannot be ‘at any cost’ and certainly not at the cost of human life. As healthcare providers helping to mitigate the pain and misery of millions of human beings, we need to remember that charity begins at home.
Digital in Pharma Special Issue with Digital Marketing Case Study on Janssen’s Me Without Migraine patient awareness campaign.
Every month, MedicinMan in partnership with IMS Health, brings our readers the latest industry numbers related to sales and revenues of different companies, brands and therapy areas in the Indian Pharmaceutical Market.
An interview with Salil Kallianpur – Executive VP at GSK Primary Care on the state of digital in pharma marketing and pointers for digital marketing success.
A curtain raiser on disruptions that will permanently alter the pharma marketing landscape in the near future.