Articles by Anup Soans

Indian Pharma Market October 2021 – IQVIA Report

IPM was valued at Rs. 178,219 Cr for MAT Oct’21. The retail sector was valued at Rs. 151,183 Cr for this period contributing 85% to IPM.

IPM Growth for the month of Oct’21 as compared to the month of Oct’20 was 9.7%. This is the lowest monthly growth in the last 8 months after a low growth of 2.6% reported for Feb’21.

Corresponding to low monthly growth, IPM MAT growth also declined slightly after showing a growing trend consistently for the last 7 months from MAT Feb’21. It reported 17.3% for MAT Oct’21 as compared to 17.8% reported for MAT Sept’21.

At 15657.3 Cr, the monthly sale reported for Oct’21 is the 5th highest sale value in the last 12 months.


Pharma – Physician Interactions in the Digital Era

Indian Pharma companies will have to create hybrid employees, who can be designated as the Digital Task Force (DTF).

Just as STFs were created to create a better perception and improve engagement with specialist doctors, DTF can rebuild relationships with doctors on a new premise of helping them to gain digital advantage to better manage their practice and patients.


Is Your Career Headed in the Right Direction?

Make Sure You’re Moving in the Right Direction… Digital, Phygital, or F2F Workshop Lead Faculty – Salil Kallianpur Workshop Moderator – Anup Soans European Case Study Presentation – Dr. Peter Velev, CEO @ EcoPharma and Founder @ CredoWeb Indian Case Study – Praful Akali – MD @ Medulla Communications Join…


Pharma CEO Roundtable on 27th October 2021

Engaging Doctors – Physical, Digital & Hybrid: Translating Strategy Into Action Keynote Address: Rajaram Narayanan, Managing Director, Sanofi India Pharma professionals can sign up here to receive the link to view the Pharma CEO Roundtable 2021. Panel Members: Atish Majumdar – President, MankindPharmaPraful Akali – CEO, Medulla CommunicationsShireesh Sahai – CEO, Wolters…



Is Your Field Force Sales Enabled? Are They Sales Ready?

Pankaj Gurusahani and Arun Subramanian, Co-founder of Enparadigm with Anup Soans, discuss the importance of sales enablement for Medical Reps Watch it Now: https://youtu.be/HDiMTDvZpB0 via YouTube Anup SoansReach out to Anup Soans: anupsoans@medicinman.net or use the social media buttons below. medicinman.net



Is Telemedicine Here to Stay?

9 million people used telemedicine services during the early months of the Covid19 crisis in 2020. $4 billion was billed nationally for telehealth visits during March and April, compared to less than the $60 million for the same two months of 2019. Dr. Shenoy Robinson discussed threadbare all the nitty…




MENU