January 2017 Issue

MedicinMan January 2017 1.5 MiB

Inside this Issue

1. Frontline Management: What Indian Pharma Needs to Get Right in 2017 by K. Hariram
10 pointers to get your FLM strategy right in the new year.

2. Embedding a Culture of Learning and Development in Pharma by Diksha Fouzdar
How pharma can make learning and development deliver real value to employees and become a part of the company’s DNA.

3. Emotional Marketing: From Fear to Love and Belonging by Vivek Hattangadi
Fear and Love are two of the most powerful of human emotions – here’s how pharma marketing can put them to use.

About Anup Soans

Anup Soans is the Founder-Editor of MedicinMan. He is a Learning and Development Facilitator and Consultant to pharma companies. He is the author of two industry bestselling books.
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